The Staycation sermon series project was one that I had a lot of fun with. The creative brief instructed that I needed to create something that looked like “vacation” but also read “stay”. The series was aimed at people who would be staying in town and attending church. There would be a collection of guest speakers each week, and the church wanted to build anticipation. There is sometimes an issue where churchgoers stay home if they think the lead pastor will not be speaking, so my job was to create a visual that enticed people to continue to attend.
My research on this project was based around finding images of poolside, or backyard. I decided to mix that aesthetic with one that would have been foreign to those in middle VA, where the church was based. Mixing the backyard vibe with mountains and beach communicated that this was a vacation, but where you already are. So, I got to work on sketching that concept.
From sketch concepts to color, below you'll see the image that emerged. Again, I wanted to embody that “staycation” blend of home and away. I wanted it to be bright and summery, but a little chill at the same time.
The custom type that I created is bold and playful. I had a lot of fun with the line work and shading there.
For a finishing touch, I added a half-tone pattern and some subtle scratch textures to add some depth and personality. It kind of gives it a postcard feel.
As with any series of assets for a church, this imagery had to be projected across a multitude of channels. The first, or splash, is a typical 16:9 that can be used for a variety of purposes. After that, I created the 16:9 images that would be displayed during and after service. Finally, the final in-house screen assets would be the LED wall. This wall consisted of a series of panels of different dimensions. I was tasked with creating a unified image that would be viewed across multiple screens at the same time.
After screens, I created social media assets. Usually with these types of projects, I’ll create 2-4 unique square images and 2-4 corresponding 9:16 images. These are used to advertise and to give pertinent information.
Lastly, I created a 22x28-inch stanchion sign and a business card-size invite. These serve to let people who are in the building know what is coming ahead of time and as an invite tool.
