This Starbucks Odyssey NFT collection was created to celebrate the release of the beloved PSL line of products. The idea for this release was to utilize a bold aesthetic that created a feeling of nostalgia, but also leaned in to a futuristic vibe. The team began digging through the archives to find the iconic PSL images we all know from years past and from today. I applied a halftone pattern and some glitch effects to the images we found, and converted them to grayscale bitmaps. This way, we could create compositions of any color scheme and seamlessly blend in the imagery. From there, we found line art images from the fall season throughout the years that cued seasonality and flavor. A glitch and halftone effect was carefully applied to those assets. Below are some of the individual assets before any layout or color was implemented.
Below, you'll see where we landed in regards to layout and color variation. Each composition is the same, except for a few tertiary elements that were swapped and moved about. We themed the various color ways around the mood of fall. Copper brings a cinnamon spice flavored hue with a metallic sheen accent. Halftone is reminiscent of whip cream, and features an actual whip cream texture in the background. Plaid reminds us of a cozy fall sweater. Classic leans in to Starbucks brand greens. Blues is a steamy, cool blend–just like the autumn breeze.
Each individual stamp is part of a larger image. Each of the four quadrants of the larger image is also themed. These names and themes are derived from the drink or flavor cue featured on the stamp: Steamed, Spiced, Whipped and Iced. If you happened to purchase four stamps and each were a different quadrant, (to create the larger image) you were eligible to turn in your 4 stamps for a rare "Venti" stamp (not shown here-spoiler alert).
Copper
Halftone
Plaid
Classic
Blues
Comms Images
Thank you for looking!